We helped Zoopla become a premier property portal website
The Challenge
Establish Zoopla as premier property portal website
In a competitive and ever-growing market, distinguishing oneself from the crowd can be tough. Zoopla, founded in 2008, with more than 55 million web visitors a month to their leading properties website, set a clear strategy: to offer the most complete and effective solution for Estate Agencies and to be the most trusted retail brand for everything property related. In turn, deepening relationships between estate agents and buyers.
The Solution
Provide powerful analytics utilizing various call tracking
Prior to partnering with iovox, Zoopla had gaps in key analytics but with quick-easy integration between systems, they now have granular details that enable them to track calls for customers. Beyond that, they can analyze calls for improved customer experiences.
“One of the things we really love about iovox is how innovative they are. They’re constantly coming up with new ideas for our business and I think that reflects their expertise in the marketplace market.”
Jan Bilton, Head of Customer Support
A favorite feature for iovox clients, including Zoopla, is Call Whispers. Why? Call whispers let agents know precisely when a call is coming in from Zoopla, an understated but powerful brand reminder. The proof that Zoopla is the premier platform is literally in the call. As confirmed by Mark O’Shea, Head of Commercial Property Group, “Iovox is integral to our business and our partners’ business.”
Furthermore, nothing is worse than realizing you missed an important call when it’s too late. Luckily, another crowd-pleasing feature from iovox are the missed call alerts. This allows agents and Zoopla account managers to get an alert when they miss a call. When missed calls are captured and followed up, customer satisfaction increases across all sectors and potential sales are appropriately fostered.
The Results
Award-winning strategy
Their strategy has worked. Over the years Zoopla has been named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta). By partnering with iovox, Zoopla implemented forward-thinking, innovative solutions that elevate them to the premier choice for savvy Estate Agents.
